Content Licensing, Distribution & Streaming
“Protecting Creativity, Enabling Digital Reach.”
In an era where content travels faster than ever (across platforms, borders and formats) businesses need clear rights, strong protections and strategically structured agreements to distribute and monetise creative assets.
We help content creators, media companies, broadcasters, digital platforms and rights owners navigate the rapidly evolving digital media ecosystem. Our work spans the full lifecycle of content exploitation, being from licensing and acquisition, to regulatory compliance, distribution, monetisation and enforcement of rights.
Whether your content is broadcast on TV, streamed online, published digitally, translated, adapted or monetised globally, our expertise ensures that every use is contractually protected and legally enforceable.
What We Do
We advise on all aspects of content licensing, distribution and digital exploitation, including:
1. Content Licensing & Rights Clearance
We secure rights for the use, broadcast, reproduction and digital dissemination of copyrighted works. Our advice covers:
- Music licensing (public performance, broadcasting rights, reproduction rights)
- Synchronisation rights for film, TV and advertising
- Streaming and simulcast licensing
- Digital distribution rights
- Translation, adaptation & derivative rights
- E-book, audiobook, print and academic publishing rights
2. Distribution & Broadcast Agreements
We assist clients in negotiating and drafting agreements governing:
- TV broadcast rights
- OTT and streaming distribution
- Video-on-demand (VOD) rights
- Multi-platform distribution (TV, online, radio, mobile apps)
- Simulcast and catch-up broadcasting
- Regional and cross-border content syndication
3. Media Regulatory & Compliance
We advise on compliance with:
- Licensing requirements (PPM, MACP, PRISM, etc.)
- FINAS guidelines, digital content funding rules and statutory schemes
- Censorship and classification rules
- Platform-specific obligations for broadcasters and OTT platforms
4. Publishing & Creative Works
We help authors, estates and publishers structure licensing and commercial arrangements involving:
- Literary works and manuscripts
- Research outputs
- Academic and scholarly publications
- Translations and adaptations
- Licensing for film, theatre and graphic adaptations
5. Commercialisation of Creative Assets
We assist in monetisation strategies including:
- Royalty frameworks
- Distribution revenue models
- Secondary licensing arrangements
- Merchandising and derivative works
Our Strengths & Capabilities
- End-to-End Content Lifecycle Support
From creation to distribution and enforcement, we provide full-spectrum advisory across:
- Licensing & acquisition
- Publishing & reproduction
- Broadcast & streaming rights
- Cross-border distribution
- Post-production and creative contracts
- Royalty models & revenue sharing
- IP enforcement and rights protection
- Protection of Copyright & Related Rights
We specialise in identifying, structuring and protecting:
- Literary and artistic works
- Music and sound recordings
- Film, TV and digital content
- Photographs, scripts, storylines
- Academic publications
- Derivative and adapted content
- Performer’s rights and moral rights
- Regulatory Navigation Across Malaysia’s Media Landscape
Our team understands the regulatory frameworks governing:
- PPM, MACP, PRISM licensing
- FINAS Digital Content Fund
- Film in Malaysia Incentive (FIMI)
- National & international co-production rules
- Censorship and broadcasting standards
- Data protection and platform obligations
- Commercially Practical Agreements
Your agreements will always reflect real operational and creative workflows; editorial timelines, broadcast schedules, content pipelines, platform obligations and production realities. - Sector Experience Across Media & Creative Industries
We have advised government agencies, broadcasters, publishers, production companies, digital platforms, creative estates, academic institutions and rights owners, thereby providing a wide-angle view of industry expectations and best practices.
Our Experience
Below are highlights of work done by our lawyer in content licensing and digital media matters:
- Broadcasting Rights & Public Performance Licensing – Our lawyer advised Islamic terrestrial television station in Malaysia on obtaining licences from PPM Berhad to broadcast, simulcast and reproduce copyrighted works, including reviewing applicable licence agreements.
- Digital Content Funding & Regulatory Documentation - Our lawyer advised a government agency for the Malaysian film industry on the Digital Content Fund, including reviewing & amending guidelines, SOPs and agreements; preparing template offer letters and drafting evaluator appointment documents.
- Literary Rights, Translation & Adaptation - Our lawyer acted for estate of National Laureate on licensing, publication, translation and adaptation rights, drafting agreements with DBP, ITBM and Alkahfi Pictures.
- Academic Publishing & University Publications - Our lawyer advised various institutions on publication agreements for academic and literary works, including agreements for the Journal of Asian Linguistic Anthropology.
Why Clients Choose Us
- Deep IP + Media Expertise Combined
We bring specialised knowledge of copyright, licensing, publication rights and media regulation, ensuring that content can be safely used, monetised, distributed and defended. - Strong Understanding of Digital Media Models
From OTT streaming to simulcast, digital funding, online publishing and multi-platform distribution, we help clients adapt to evolving digital ecosystems. - Track Record With National-Level Cultural & Creative Institutions
We have advised film industry agency, public broadcasters, creative estates and major literary copyright owners. - Regulatory-Ready Agreements
Our contracts align with Malaysia’s complex media and copyright landscape. - Protection of Creative Legacy & Cultural Works
We frequently work with estates of national figures, universities and government bodies to safeguard and commercialise valuable national creative assets.
Frequently Asked Questions (FAQs)
Content licensing gives permission to use content (e.g., broadcast, reproduce, publish), while distribution rights govern how the content is delivered (e.g., TV, streaming, apps). Many agreements contain both, but they serve different commercial functions.
Yes. In Malaysia, music licensing typically requires permissions from multiple rights bodies such as PPM, MACP and PRISM especially for broadcasting, streaming, public performance or reproduction.
Yes. Adaptation rights must be specifically licensed, covering screenplay development, derivative works, translations and commercialisation rights. Estates of notable authors often require strict approval processes.
Key documents include:
- Licensing Agreements
- Publishing Agreements
- Adaptation/Translation Agreements
- Distribution Agreements
- Royalty & Revenue Sharing Terms
- Performer/Contributor Release Forms
- Digital Platform Terms
Cross-border distribution requires attention to:
- Territorial rights
- Censorship and regulatory clearances
- Royalty models
- Language rights
- Data protection
- Platform obligations
- Reproduction permissions in each territory
It depends on authorship, employment terms and whether copyright belongs to the institution or the individual. We assist institutions in structuring publication agreements that clearly define ownership, rights and royalties.
Secure your rights. Expand your reach. Protect your content.