Business Reputation & Passing Off
Protecting Goodwill and Market Position
Even without registration, businesses can protect their reputation through passing off. This common law action prevents others from misinterpreting their goods or services as yours.
Our Business Reputation & Passing Off Services Include:
- Advising on misrepresentation and unfair competition
- Initiating passing off actions in Malaysian courts
- Protecting trade dress, get-up, and goodwill
- Strategic enforcement
FAQs- Common Client Concerns
You may still have rights through passing off but proving them is complex and evidence heavy.
Evidence of goodwill, misrepresentation, and damage is required. We guide you in gathering and presenting it effectively.
No. It’s harder to prove and more expensive to litigate. Registration is always recommended.
Yes, if it misleads consumers into thinking their goods are yours.
Injunctions, damages, and delivery up of infringing goods.
Related Solutions
Trade Secret
Services
Trademark
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Patent
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Copyright
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Industrial Design
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Awards and Recognition
We are proud to be nominated as the top finalists of "SE Asia Law Firm of the Year" and "Malaysia Law Firm of the Year" by ALB (Asian Legal Business) Law Awards 2018 and 2019.
