Online Publishing, Esports, Entertainment & Digital Engagement Strategies
“Powering Creative Experiences with Legally-Sound Digital Frameworks”
The lines between content, community and commerce are increasingly blurred. Online publishing, esports, streaming, virtual events and social engagement are no longer “side channels”, they are core to how audiences discover, consume and interact with brands.
We help clients build the legal infrastructure behind these experiences. From film co-productions and digital content incentives, to mobile app terms, online publishing agreements and music/video production contracts, we ensure your projects are creatively flexible yet structurally robust.
What We Do
Our work spans co-production structures, rights and revenue allocation, platform terms and policies, PDPA-compliant data practices, sponsorship and collaboration frameworks, and publishing arrangements for both creative and academic works. We focus on helping clients:
- Monetise digital assets (content, platforms, IP) safely and strategically
- Align with government incentive frameworks and regulatory requirements
- Protect rights and manage liabilities in collaborative, multi-party projects
- Create clear, user-friendly documentation for apps, platforms and online services
- Support long-term scalability of new media and engagement initiatives
We act for agencies, government bodies, universities, fintech and creative companies, production houses and rights owners who want to grow their digital footprint without sacrificing legal certainty.
Our Strengths & Capabilities
Drawing from extensive experience in IP, media, technology and public-sector initiatives, our team provides:
- Legal Documentation for Digital Media, Esports & Engagement Projects
We prepare and negotiate agreements that underpin modern content and engagement ecosystems, including:
- Film & TV Co-Production Agreements
- Digital Content & Web-Series Production Agreements
- Esports tournament, league and sponsorship agreements
- Talent, caster, streamer and influencer agreements
- Platform and app Terms & Conditions and Privacy Policies
- User participation, User Generated Content and community engagement rules
- Brand collaboration and joint-campaign agreements
- Streaming, broadcasting and digital distribution frameworks
Where projects intersect multiple stakeholders (government agencies, studios, brands, platforms and creators), we ensure that risk, rights, revenue and responsibilities are clearly allocated.
2. Incentive, Funding & Public-Private Collaboration Structures
We advise on legal frameworks for creative and digital ecosystem development, including:
- Government film and content incentive schemes
- Co-production frameworks with foreign governments or studios
- Digital content funding programmes and grant conditions
- Public-private collaborations for creative infrastructure and initiatives
We help clients structure applications, agreements and compliance processes so that they can fully benefit from incentive schemes while meeting regulatory and reporting requirements.
3. Online Publishing & Platform Governance
We support online publishers, universities and platform operators by:
- Drafting publishing agreements for academic, literary and specialist works
- Clarifying ownership, licensing and revenue for online and hybrid publications
- Developing editorial, submission and IP policies for journals and portals
- Drafting Terms of Use and Privacy Policies for content, news, education and membership platforms
This ensures that digital content flows are properly licensed, credited and monetised, while protecting institutional and author rights.
4. Mobile Apps, Communities & Interactive Experiences
For mobile-first and community-driven products, we:
- Develop Terms & Conditions, Privacy Policies and in-app rules
- Address user behaviour, UGC, moderation and reporting mechanisms
- Structure collaboration between app owners, merchants, creators and brands
- Integrate PDPA, consumer protection and advertising standards into user journeys
We focus on making documentation both legally sound and user-comprehensible, which is vital for adoption and trust.
5. Music, Media & Multi-Channel Storytelling
We assist clients in:
- Commissioning and licensing music, theme songs and soundtracks
- Managing rights for music videos, behind-the-scenes content and promotional materials
- Aligning music, video and branding rights with broader campaigns or institutional objectives
This is particularly important for entities that use music and media as part of their brand storytelling, public image or community engagement.
Our Experience
Below are highlights of our work in online publishing, entertainment and digital engagement-related matters:
- Film & International Co-Production – Our lawyer advised a government agency for the Malaysian film industry on the International Film Co-Production Program, including drafting guidelines and template Film Co-Production Agreements with foreign governments (China, India, Iran). Work included addressing rights allocation, revenue sharing, distribution territories and compliance with national policy frameworks.
- Creative Incentives & Industry Support –
Our lawyer advised a government agency for the Malaysian film industry on the legal framework for grant / funding including the creative components, ensuring that incentive structures, eligibility criteria, grant conditions and documentation supported sustainable growth of the entertainment and creative sectors. - Mobile Engagement & App Ecosystems – Our lawyer advised various companies on the legal structure of their digital presence, including drafting Terms and Conditions and Privacy Policies for their mobile applications. This included PDPA alignment, platform liability, content rules and commercial terms between the app, its users and related business partners.
- Music & Media Production – Our lawyer advised a government agency on legal and contractual issues relating to the production of music videos and composition of theme songs, including commissioning arrangements, copyright ownership, usage rights, performer consents and exploitation of the resulting works across digital and traditional channels.
- Academic Publishing & Scholarly Content – Our lawyer advised various institutions on licensing and publication agreements for academic works produced by university authors, including journals and other scholarly publications, ensuring clarity on copyright ownership, publishing rights, digital archiving, open-access considerations and institutional branding.
Why Clients Choose Us
- Understanding of Both Creative and Regulatory Priorities
We work at the intersection of creativity, policy and commerce, thereby balancing artistic freedom and monetisation with public mandates, incentive rules and compliance requirements. - Integrated IP, Media & Technology Insight
Our experience spans content rights, digital platforms, data protection, consumer law and technology contracts, allowing us to give “joined-up” advice instead of narrow, siloed views. - Practical, Market-Aware Documentation
We work with how productions, apps and campaigns actually operate: tight timelines, multiple stakeholders, shifting scopes and evolving audiences. Our documents are built to function in that environment. - Experience with National-Level Creative Infrastructure
Our work with various institutions including government-linked entities, universities and institutional clients means we understand governance, accountability and public-interest dimensions. - Support Across the Project Lifecycle
From early concept and funding applications, through development and launch, to long-term exploitation and renewal, we remain a partner throughout the project.
Frequently Asked Questions (FAQs)
A co-production agreement sets out the roles, contributions, rights and revenue-sharing arrangements between two or more production partners (often from different countries). It is crucial to determine ownership of IP, control of creative decisions, production responsibilities and distribution entitlements.
Yes. Generic templates rarely reflect the app’s actual data flows, business model or risk profile. Bespoke documents help manage user expectations, limit liability, comply with PDPA and clearly structure commercial terms (e.g. subscriptions, in-app purchases, partner services).
Incentive schemes often impose specific requirements on spend, local participation, documentation, reporting and ownership. Contracts must be drafted to align with these requirements; otherwise, you risk losing access to the incentive or facing clawback issues.
This depends on the commissioning structure and contracts. Without clear drafting, composers, performers or producers may retain key rights. Proper commissioning agreements should address ownership, licensing, moral rights, royalties (if any) and permitted uses across platforms and territories.
Key issues include:
- Who owns copyright (institution vs author vs shared rights)
- Scope and duration of publishing rights (print, digital, open access)
- Rights to reuse content in future works, teaching materials or conferences
- Revenue-sharing or royalty arrangements (if applicable)
Speak to us to design a future-ready legal framework for your online publishing, esports, entertainment and digital engagement initiatives.